Scientists - such a brainy bunch but this booze experiment is bound for the bin. Get a whole lot of students together and study their drinking habits. Good so far. Then the cruncher - the drinks are free!
Thump - that's the sound of a whole lot of research hitting the refuse disposal. Why? Because it's a different ball game when the booze is free. It doesn't take a PhD to see that getting them down is so much better when no cash is involved. Shorts? Sure, why not - because you are paying.
Any other night it might be a couple of swift pints and that's the lot mate, no more till the grant comes in, so it's off to the library for a study or a snooze.
This drinking lab at South Bank University is bound to be popular, with its mahogany bar, mock fireplace and fruit machines, but they could have done away with all of that attempt at atmosphere and just put up the sign; Free Drinks. Job done.
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